FIRST, MAPPING DIGITAL READINESS
A full analysis of the digital readiness of the whole Volkswagen Financial Services population was conducted by SmartiveMap, our digital assessment platform.
The main benefits of the check-up were the identification of people with the high level of Digital attitude to engage in the Digital Champions program, and the analysis of the learning gaps to plan the following Digital Academy
At the end of the Journey a second wave of SmartiveMap was conducted to compare the results and check the improvements
