WE TRANSFORM PEOPLE
to transform ORGANIZATIONS 

Smartive is a FULL-SERVICE COMPANY totally focused on supporting management teams and HR executives in changing people and culture towards the digital transformation. 

 

co-founders

About 20 years in digital as a manager in international communication groups (Zodiak, WPP, Publicis) and lecturer on digital transformation.

About 20 years in Marketing & Communication with ex. roles (Corepla, Unendo, Afin). Advisory Board, Young Women Network. Lecturer on Change Management, Digital Transformation and Communication

 
Massimo_Potenza

Former CEO of Barilla Group and Pernigotti, now business advisor and Angel Investor in innovative startups.

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Past experiences as Marketing Director in several FMCG companies (Beiersdorf, Ferrero, Coca-Cola). Currently he is Head of Marketing of Alce Nero.

 
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