what’s a smartive organization?

SMARTIVE [smart + active]: adjective / ‘smɑːtIv / neologism

We define as “smartive” an organisation in which all the behaviours, the business decisions and the working methods are driven by an in-depth and conscious knowledge of the principles of Digital and by a continuous openness to change (smartiveness).

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SHARE

If you can’t share, it's not valuable. If you share, SOMEONE WILL IMPROVE IT. 

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MEASURE

Measure everything, LEARN IN REAL TIME and continuously improve what you are doing. 

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Be AGILE 

be hyper-aware, Think simple, act fast: agility is the key dimension of every future organization. 

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embrace the risk

adopt a culture of risk and learn from mistakes. managing failure is the PREREQUISITE FOR SUCCESS.

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be TECH aware

Technology is everything everywhere: you cannot do anything without considering the role of technology in it.

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INNOVATe

INNOVATION IS NOT A possible OPTION, IT’S A MINDSET: INNOVATE OR GAME OVER.

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target value

FOCUS ON THE MINIMUM VALUE PROPOSITION, TEST AND FINE-TUNE IT. THIS IS THE NEW BUSINESS PLAN.

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experience first

Digital tools and new products are nothing without a compelling experience. 

 

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