SCOUTING NEW PARTNERS ABLE TO STEP CHANGE THE CONTENT STRATEGY

NEEDs

A fully-fledged support: from the agency selection to the measurement of performance

ACTIVITies

Recruitment and pitching (100 agencies pitched in our proprietary site and sent credentials)
KPIs Identification
Out of 100 agencies, 10 have been chosen to meet the Barilla Digital Team

A LEARNING EXPEDITION IN ONE OF THE MOST DIGITAL COUNTRies: UK

NEEDS

Gather the Global Barilla Digital Community in order to share knowledge and best practices in Digital Communication while learning and being inspired by “best in class” pure digital players

activities

Design, organize and chair a 2-day session
Selection of key speakers and on-site visits
Selection of the location and event production

LOCATIONS

Facebook UK Offices

Google UK Offices